Read the line, “We’re picking 6this week and 5 next week based on how many of your friends ‘Like’ your proof.”
As stated in the Facebook promotion guidelines:
v. You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.
But still, we see Epson India running a contest using the ‘Like Button’ out here!
They might be unaware, but at the end of the day, Facebook would not consider that while pulling down the page.
- As soon as someone sets up a Facebook page, he/she should be sent a mail with all the terms and conditions explicitly written and not just a clickable link which takes people to the policies. This will not give the page owner a chance to miss out on the guidelines.
- The mail should also contain some case studies of how brands violate and what does Facebook do to such brand pages. (Eg. Bournville and FCUK)
- Facebook should warn the brands before going ahead and pulling down their brand pages all of a sudden. This warning should have a deadline beyond which Facebook can pull down the page.
Hope our friends at Epson see this post and undo their mistake. If the Big Boss(Facebook) is keeping an eye on the page, trouble might just be on its way for Epson India.
Lets see what happens now! But our hunt for more brands violating platform guidelines is on!